Joe Marinucci
Co-Founder · Managing Director
Company building, scaling and leadership through public and private ownership.
About Walk On
Built by Operators. Driven by What Comes Next.
Walk On Ventures brings together experienced operators who have built companies, led teams, worked through complexity and made consequential decisions from inside the business.
We now apply that experience alongside founders, CEOs, private equity partners and leadership teams working to build stronger, more valuable companies.
Why Walk On Exists
Experience Matters Most When It Is Applied.
Walk On Ventures was created around a straightforward belief: the moments that determine a company's future call for judgment earned through experience, the willingness to address hard issues, and leaders prepared to work alongside the team through execution, not just advice.
We have experienced the challenges our clients are facing. We have built from a blank page, scaled businesses, developed leadership teams, integrated acquisitions, worked with private equity, handled capital events and managed through complex transitions.
Walk On exists to bring that experience into the moments where it can make the greatest difference.
"We don't advise from the sidelines. We've built, scaled and sold what we help you build."
Our Values
The LEAD ON Standard.
Our values are intended to shape observable behavior, not simply describe what we believe. LEAD ON defines how we approach our work, support our clients and hold ourselves accountable to one another.
L
Leave It All on the Field
Full effort. Full ownership. We measure ourselves by outcomes, not activity.
E
Execute the X's and O's
Good ideas don't move companies—execution does. We turn plans into action, and action into results.
A
Accept the Grind
We lean into the hard stuff. We do the unglamorous work that actually moves the needle.
D
Don't Dwell (Next-Play Mentality)
We don't live on past wins or mistakes. We learn fast, adjust, and move forward.
O
Operational Excellence Wins
We build the operating rhythm, metrics, and accountability that produce predictable performance—revenue growth and profitability.
N
No Surprises: Stay Exit-Ready
We create clarity in reporting, decisions, and execution—so the business is always ready for the next round, the next deal, or the next chapter.
LEAD ON is the standard we set for ourselves. It should be visible in how we communicate, make decisions, support our clients and follow through on the work.
Our Team
Operators Supporting Operators.
The Walk On team brings experience across company building, growth, operations, finance, customer acquisition, technology, AI, leadership and capital events.
Each person contributes a distinct operating perspective, but the team shares the same expectation: bring relevant experience into the work and help clients turn priorities into progress.
Fernando Borghese
Co-Founder · Managing Director
Growth, customer acquisition and helping leaders get where they want to go faster.
Matt Goodman
Co-Founder · Managing Director
Technology leadership, data governance and aligning technology investment with business objectives.
Taryn Lomas
Operating Partner · Managing Director
Building and scaling performance-marketing and insurance businesses from the ground up.
Sam Kirovsky
Office of the CFO · Managing Director
Financial transformation, M&A execution and working-capital and EBITDA improvement.
Addie Conner
Chief Strategy Officer
Applied AI, consumer behavior, performance marketing and product innovation.
Alan London
VP of AI Performance
Performance marketing across insurance, financial services and home services.
Chris Capezzali
VP of AI Performance
AI voice engagement systems, workflow automation and customer-acquisition engines.
Yuri Andrerson
VP of AI Engineering
Production LLM systems, distributed architecture and intelligent automation at scale.
Collective Operator Experience
Built by Operators Who Have Lived the Full Company Lifecycle.
Experience earned across companies our team has built and led, not presented as Walk On client results.
Built From Zero
Started with a blank page, built teams, created demand and turned ideas into scaled operating businesses.
Scaled Beyond $1B
Built and scaled a business to more than $1 billion in enterprise value.
15+ Acquisitions
Acquired and integrated more than 15 businesses across strategy, people, systems and performance.
Led Through Capital Events
Led through private equity, recapitalizations, an IPO, public markets and complex ownership transitions.
Our operating experience covers the full arc of building a company, from the earliest decisions through scale, acquisitions, institutional ownership and major transitions. That perspective helps us understand both the opportunities in front of a leadership team and the complexity involved in capturing them.
Purpose
Leave It Stronger Than We Found It.
We believe building value and creating positive impact are connected. The way we support our clients, invest in relationships and contribute to our communities should reflect the same expectation we bring to our work: show up, take ownership and leave things stronger than we found them.
Our experience and relationships have the greatest value when they can help other people move forward. Walk On is committed to using both thoughtfully, inside and outside the businesses we support.
Organizations We Are Proud to Support
Soldiers' Angels
Place of Hope
Navy SEAL Foundation
Ready to Build What's Next?
Tell us where the business is today, what it is working toward and where experienced operating support could make a difference.
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